Define principles of design? Concepts used to arrange the structural elements of a composition
What do the principles of design affect? The expressive content, or message of the work
What is the principle of repetition? Repeating some aspect or element of the design throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience? Controls the reader's eye and keeps attention on the piece. They work with patterns to make a composition seem active. Repeating design elements can help the viewer navigate the piece.
What are ways that you can incorporate repetition into your designs? You could use repetitive elements like bold font, thick line, a certain bullet, color, design element, particular format, or spatial relationship.
What should you avoid when working with repetition? One should not repeat so much that the design becomes overwhelming or annoying.
What is the principle of proportion/scale? The relative size and scale of various elements in a design.
What is the most universal standard of measure when judging size? The human body
How can the principle of proportion/scale be used as an attention getter? Making an unusual or unexpected scale can help make an attention getter.
What is the principle of balance? The distribution of heavy and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater? Large elements and irregular shapes visually weigh heavier on the page.
What is another name for symmetrical balance? Formal balance
Define symmetrical balance? Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance? Informal balance
Define asymmetrical balance? Occurs when the weight of the composition is not evenly distributed around the axis.
What is the principle of emphasis? Stressing of a particular area of focus rather than a bunch of details of equal importance.
What happens to a design that has no focus? Nothing stands out.
What is a focal point and how is it created? A focal point is the area where the eye tends to go first. It can be created by a sudden change in direction, size, shape, texture, color, tone, and line.
How many components of a composition can be a focal point? Only one
What ways can emphasis be created in a design? By using a sudden change in direction, size, shape, texture, color, tone, and line.
What is the principle of unity? The "wholeness" of composition
What three ways can unity be obtained?
1. Put objects close to one another
2. Make things similar using similar textures
3. Direct vision by a line that travels around the design.
What is the principle of variety? Use of differences and diversity
What ways can a designer add variety to a design? He/she can vary textures, colors, and shapes and alter contrast, tone , and intensity
Why is it important to find the right balance between unity and variety? Too much of unity looks boring, and too much variety looks chaotic.
What is figure? A form, silhouette, or shape that we pay attention to.
What is another name for figure? Positive space
What is ground? The surrounding area around a figure
What is another name for ground? Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean? The figure will depend on the abstract relationship between visual elements. This would mean the relationship between positive and negative space.
Why must a designer consider the composition as a whole? Figure-ground relationships are important because their balance makes the perceived image clean. Unusual relationships can also add interest and subtlety to the image.
What is the principle of rhythm? A continuity, recurrence, or organized movement in space and time.
How is rhythm achieved? It is achieved through the orderly repetition of any element, line shape, value, and texture.
What three ways can rhythm occur in a design?
1. Intervals between elements or the elements themselves are similar in size or length.
2. A more organic, flowing sense of movement can be applied.
3. A sequence of shapes through a progression of steps can be used.
How does rhythm help a composition/design? It can control the viewer's eye movement and add life and interaction to a page layout.
What is the principle of contrast? Two related elements are different.
How can contrast help a design? It can help draw the viewer into the piece and guide him/ her through it.
What is wrong with having too much or too little contrast in a design? Using too much can cause confusion while too little can cause boredom.
What is the key to working with contrast? Making sure that the differences are obvious.
What are some common ways of creating contrast? Creating differences in size, value, color, type, texture, shape, alignment, direction , and movement.
What do the principles of design affect? The expressive content, or message of the work
What is the principle of repetition? Repeating some aspect or element of the design throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience? Controls the reader's eye and keeps attention on the piece. They work with patterns to make a composition seem active. Repeating design elements can help the viewer navigate the piece.
What are ways that you can incorporate repetition into your designs? You could use repetitive elements like bold font, thick line, a certain bullet, color, design element, particular format, or spatial relationship.
What should you avoid when working with repetition? One should not repeat so much that the design becomes overwhelming or annoying.
What is the principle of proportion/scale? The relative size and scale of various elements in a design.
What is the most universal standard of measure when judging size? The human body
How can the principle of proportion/scale be used as an attention getter? Making an unusual or unexpected scale can help make an attention getter.
What is the principle of balance? The distribution of heavy and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater? Large elements and irregular shapes visually weigh heavier on the page.
What is another name for symmetrical balance? Formal balance
Define symmetrical balance? Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance? Informal balance
Define asymmetrical balance? Occurs when the weight of the composition is not evenly distributed around the axis.
What is the principle of emphasis? Stressing of a particular area of focus rather than a bunch of details of equal importance.
What happens to a design that has no focus? Nothing stands out.
What is a focal point and how is it created? A focal point is the area where the eye tends to go first. It can be created by a sudden change in direction, size, shape, texture, color, tone, and line.
How many components of a composition can be a focal point? Only one
What ways can emphasis be created in a design? By using a sudden change in direction, size, shape, texture, color, tone, and line.
What is the principle of unity? The "wholeness" of composition
What three ways can unity be obtained?
1. Put objects close to one another
2. Make things similar using similar textures
3. Direct vision by a line that travels around the design.
What is the principle of variety? Use of differences and diversity
What ways can a designer add variety to a design? He/she can vary textures, colors, and shapes and alter contrast, tone , and intensity
Why is it important to find the right balance between unity and variety? Too much of unity looks boring, and too much variety looks chaotic.
What is figure? A form, silhouette, or shape that we pay attention to.
What is another name for figure? Positive space
What is ground? The surrounding area around a figure
What is another name for ground? Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean? The figure will depend on the abstract relationship between visual elements. This would mean the relationship between positive and negative space.
Why must a designer consider the composition as a whole? Figure-ground relationships are important because their balance makes the perceived image clean. Unusual relationships can also add interest and subtlety to the image.
What is the principle of rhythm? A continuity, recurrence, or organized movement in space and time.
How is rhythm achieved? It is achieved through the orderly repetition of any element, line shape, value, and texture.
What three ways can rhythm occur in a design?
1. Intervals between elements or the elements themselves are similar in size or length.
2. A more organic, flowing sense of movement can be applied.
3. A sequence of shapes through a progression of steps can be used.
How does rhythm help a composition/design? It can control the viewer's eye movement and add life and interaction to a page layout.
What is the principle of contrast? Two related elements are different.
How can contrast help a design? It can help draw the viewer into the piece and guide him/ her through it.
What is wrong with having too much or too little contrast in a design? Using too much can cause confusion while too little can cause boredom.
What is the key to working with contrast? Making sure that the differences are obvious.
What are some common ways of creating contrast? Creating differences in size, value, color, type, texture, shape, alignment, direction , and movement.
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