Define typography?
The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
From the Greek words 'typos' (form) and '-grapheia' (writing).
What does typography involve?
Creating and modifying type using a variety of illustration techniques.
What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface?
Font
What is a character?
An individual symbol that makes up a typeface.
What is type style?
A modification in a typeface that creates design variety while maintaining the visual style of the typeface.
What does type style "create" within a design?
Variety
What is the waist line and what does it indicate?
An imaginary line that indicates the middle of the characters.
What is a base line and what does it indicate?
An imaginary line that is drawn at the bottom of the characters.
What is an ascender?
The part of the character that extends above the waist line.
What is a descender?
The part of the character that extends below the base line.
Describe a serif?
A smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character.
How can the size of the typeface be identified?
It can be measured from the top of the ascender to the bottom of the descender.
What is a point?
The unit in which point size is measured. Also the subdivision of a pica.
How many points are in an inch?
72
What is a pica and how many are in an inch?
A unit of measure composed of points. There are 6 picas in an inch.
How many points are in a pica?
12
What is body type and where can it be found?
Type sizes that can range from 4 pt to 12 pt. These sizes are found in places with lots of text to read.
What is the key to selecting appropriate typefaces to be used as body type?
Don't use scripts; it would be too difficult to read. Readability is also important.
What is display type and how is it used?
Type sizes above 12 pt. It is used to draw attention to a message (headlines, subheadings, etc.)
What is reverse type and when would it be used?
It consists of white type on a solid black or darker color background. It would be used when something needs to be highlighted.
What is a typeface classification?
A basic system for classifying typefaces that was developed in the 19th century.
When was Blackletter invented and how was it used?
It was invented in the 1400s and used in inventions of the printing press.
Describer the characteristics of a Blackletter typeface?
It is highly ornamental, with thick to thin strokes.
When was Old Style invneted and what was is based on?
It was based on Roman inscriptions and was created in the 15th and 16th centuries.
Describe the characteristics of an Old Style typeface?
Wedge-shaped, angled serifs and low contrast of thick/thin strokes
When were formal scripts developed?
17th to 18th centuries
When were casual scripts developed?
In the 20th century
Describe the characteristics of a Script typeface?
Based on forms made with flexible brushes or pens. Has strokes resemblant to handwriting.
When was Modern typefaces developed and why?
Late 18th and 19th centuries because of a radical break from traditional typography.
Describe the characteristics of a Modern typeface?
Sharp contrast between thin and thick strokes and thin flat serifs.
How early can Sans Serif typefaces be found? What happened?
They can be found as early as the 5th century. Sans Serif was made obsolete by the Italian Renaissance return to Old Style.
When did they become popular?
In the 1920s
What does "sans serif" mean?
Without serifs
Describe the characteristics of a Sans Serif typeface?
Strokes uniform in weight with monotone appearance.
When was Slab Serif developed and why?
Developed in the 19th century for advertising purposes.
Describe the characteristics of a Slab Serif typeface?
Uniform line weight and thicker, square serifs.
Describe Decorative typefaces?
Typefaces developed with a particular purpose or theme in mind.
Why were they developed?
In order to keep a certain theme in mind and to resemble it.
What are they best used for?
They are best used for larger point sizes, or display type.
The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
From the Greek words 'typos' (form) and '-grapheia' (writing).
What does typography involve?
Creating and modifying type using a variety of illustration techniques.
What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface?
Font
What is a character?
An individual symbol that makes up a typeface.
What is type style?
A modification in a typeface that creates design variety while maintaining the visual style of the typeface.
What does type style "create" within a design?
Variety
What is the waist line and what does it indicate?
An imaginary line that indicates the middle of the characters.
What is a base line and what does it indicate?
An imaginary line that is drawn at the bottom of the characters.
What is an ascender?
The part of the character that extends above the waist line.
What is a descender?
The part of the character that extends below the base line.
Describe a serif?
A smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character.
How can the size of the typeface be identified?
It can be measured from the top of the ascender to the bottom of the descender.
What is a point?
The unit in which point size is measured. Also the subdivision of a pica.
How many points are in an inch?
72
What is a pica and how many are in an inch?
A unit of measure composed of points. There are 6 picas in an inch.
How many points are in a pica?
12
What is body type and where can it be found?
Type sizes that can range from 4 pt to 12 pt. These sizes are found in places with lots of text to read.
What is the key to selecting appropriate typefaces to be used as body type?
Don't use scripts; it would be too difficult to read. Readability is also important.
What is display type and how is it used?
Type sizes above 12 pt. It is used to draw attention to a message (headlines, subheadings, etc.)
What is reverse type and when would it be used?
It consists of white type on a solid black or darker color background. It would be used when something needs to be highlighted.
What is a typeface classification?
A basic system for classifying typefaces that was developed in the 19th century.
When was Blackletter invented and how was it used?
It was invented in the 1400s and used in inventions of the printing press.
Describer the characteristics of a Blackletter typeface?
It is highly ornamental, with thick to thin strokes.
When was Old Style invneted and what was is based on?
It was based on Roman inscriptions and was created in the 15th and 16th centuries.
Describe the characteristics of an Old Style typeface?
Wedge-shaped, angled serifs and low contrast of thick/thin strokes
When were formal scripts developed?
17th to 18th centuries
When were casual scripts developed?
In the 20th century
Describe the characteristics of a Script typeface?
Based on forms made with flexible brushes or pens. Has strokes resemblant to handwriting.
When was Modern typefaces developed and why?
Late 18th and 19th centuries because of a radical break from traditional typography.
Describe the characteristics of a Modern typeface?
Sharp contrast between thin and thick strokes and thin flat serifs.
How early can Sans Serif typefaces be found? What happened?
They can be found as early as the 5th century. Sans Serif was made obsolete by the Italian Renaissance return to Old Style.
When did they become popular?
In the 1920s
What does "sans serif" mean?
Without serifs
Describe the characteristics of a Sans Serif typeface?
Strokes uniform in weight with monotone appearance.
When was Slab Serif developed and why?
Developed in the 19th century for advertising purposes.
Describe the characteristics of a Slab Serif typeface?
Uniform line weight and thicker, square serifs.
Describe Decorative typefaces?
Typefaces developed with a particular purpose or theme in mind.
Why were they developed?
In order to keep a certain theme in mind and to resemble it.
What are they best used for?
They are best used for larger point sizes, or display type.
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