Assignment # 19: Research and Inspiration

Colors that would be advisable to use for Ted's Hot Wings would be red, orange, or yellow (Essentially, the warm colors). Red should be a predominant color in the logo since it is said to stimulate hunger and attract people to a restaurant. Using a color scheme consisting of warm colors is also advisable since hot wings themselves appear to be these colors.

Visual hierarchy for business card:

1. Logo that represents wings
2. The title 'Ted's Hot Wings'
3. Employee name
4. Title
5. Contact info such as phone/fax number, e-mail/company/web address. 

This picture is good because it uses red, a color said to stimulate hunger.

This picture is inspirational because it actually helps the target audience visualize the title of the restaurant.

This picture is also good because it establishes a theme of fire that could be used in a restaurant that focuses on hot wings. After all, barbecue and hot wings have things in common.



Letterhead/envelope research:

All of the following images are decent inspiration since they all incorporate a repeating element such as a swirl or a common picture like a fountain. Another interesting feature that some of them feature is a design that is slightly transparent in the white space of the letterhead.

Stationary Package

Stationary package is the printed pieces that a company utilizes for communication purposes.

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

Includes: business card, letterhead, and envelope.

Business card: given to every employee. When a business card is handed to someone, they form an immediate opinion about your company. Typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address.

Design tips:

• Must be 2" by 3.5"
• Horizontal or vertical orientation
• check for accuracy
• check for unity/continuity among other pieces.
• Margins are usually 0.25" or 0.125".

Letterhead:

A printed piece of paper used to send letters, memos, etc.

Includes:

Logo

Company name

Company address

Phone number

Fax number

Web address

Design tips:

• 8.5 X 11
• Vertical orientation
• Must leave room to write the letter, memo, et c- 
• big empty space in middle
• check for accuracy
• check for unity- continuity among other pieces.

Envelope:

the packaging that contains the letter, form when being mailed; standards #10 envelope

Typically includes:

Logo

company name

company address

Design tips:

• Must be 9.5" by 4.125"
• Horizontal or vertical orientation
• Must leave room for recipient's address and stamp
• Check for accuracy
• Check for unity
• Continuity among other pieces
• Going to the edge is expensive

Assignment # 18: Research and Inspiration

This logo is inspiring because it shows the emphasis of the abbreviation of the logo over the text itself. The initials of Allie McLaughlin are emphasized more than the name itself. Contrast is also seen since the initials are in bigger and bolder text than the name of the company itself.

This logo adds creativity because the 'l' in the word 'flower' is replaced with a flower. This adds attractiveness to a simple design.

The logos for Dolce and Westin are also inspirational because the names of the hotels themselves are put in emphasis in larger text while the less important words like 'hotels' and 'resorts' are put in smaller text to avoid unnecessary attention being drawn to them.




Visual Hierachy:

1. The company's main name (ex: In Focus, Mimi, St. Henri)
2. The type of company (ex: Photography, Flower Shoppe, Hotel)

#17 Research and Inspiration

This picture is inspirational because it shows that green is a predominant color to use in the landscaping industry.

This picture shows that trees are also a major aspect to include in a landscaping logo.

This picture is inspirational because it puts emphasis on the tree first. It shows that putting a tree at the top of the visual hierarchy helps.








Visual hierarchy:

1. Tree
2. The text 'Three Tree'
3. The text 'Landscape'

Logotype

Logotype is a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals, to aid and promote instant public recognition. It is more commonly referred to as a logo. Factors that have contributed to the modern logo include logographic languages like Egyptian hieroglyphics, coats of arms, watermarks, and the development of printing technology.

The popularity of photography and lithography in the 18th and 19th centuries led to boom in advertising industry. Typography and imagery were put together frequently on the same page. Typography was going beyond the serif typefaces used in the books of that time. The arts were also being utilized in various purposes such as differentiating consumer products. Consultancies and traded-groups in the commercial arts were growing. All types of publications developed their own artistic styles. Modernism movement brought shift to simple and clear-communicated logos.

As the Victorian times came along, literacy increased and artistic visual styles varied. Visual simplicity and conceptual clarity were important for graphic designers now. The new maxim adopted by graphic designers became 'Less is More'.

Modernist-inspired logos were now more popular in the world of visual communication that was now enhanced by television, printing developments, and digital innovations.

Logos are meant to represent companies' brands or corporate identities and create instant recognition in customers. 'Less is more' is emphasized since customers don't have the time to sit down and analyze logos. In spite of all the simplicity involved, a logo has to stand out in a crowd.

5 Principles of Effective Logo Design:

• Simple- Simplicity makes logo easily recognizable. Good logos feature something unique or unexpected.
• Memorable- An effective logo should be memorable. This is done by keeping it simple yet appropriate.
• Timeless- The logo should be timeless so that they are effective in 10, 20, or 50 years.
• Versatile- The logo needs to work across a variety of media and applications. For this reason, logos should be done in vector format, so that they could be scaled to any size. Also consider if the logo is effective in one color, in reverse color, in the size of a postage stamp, or as large as a billboard.
• Appropriate- Logo should be appropriate for intended audience. Ex: child-like font and color scheme is appropriate for logo of children's store, but it would not be suitable for a law firm.

Color:

4 color process vs. spot color.

4 color produces any color of spectrum when the appropriate colors are mixed in proportion. This is the technique for printing in full color. It's called CMYK (Cyan, magenta, yellow, black).

Spot color: Method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.

• System used for spot color process: Pantone Matching System. 

Color should be chosen wisely. Colors should keep a trend. The color palette should be restricted to two or three. Too many colors will increased your cost or production and result in a chaotic design. Color interpretation varies depending on audience.

Symbols: Iconic logo. Instantaneously recognizable, memorable, clear.

Wordmark/ Lettermark: Doesn't have  a visual. Only uses company's name as a whole. Example: Logos of CNN and Disney. Thick fonts represent power; thin fonts represent movement.