Tuesday, April 24, 2012

Stationary Package

Stationary package is the printed pieces that a company utilizes for communication purposes.

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

Includes: business card, letterhead, and envelope.

Business card: given to every employee. When a business card is handed to someone, they form an immediate opinion about your company. Typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address.

Design tips:

  • Must be 2" by 3.5"
  • Horizontal or vertical orientation
  • check for accuracy
  • check for unity/continuity among other pieces.
  • Margins are usually 0.25" or 0.125".
Letterhead:

A printed piece of paper used to send letters, memos, etc.

Includes:
Logo
Company name
Company address
Phone number
Fax number
Web address

Design tips:
  • 8.5 X 11
  • Vertical orientation
  • Must leave room to write the letter, memo, et c- 
  • big empty space in middle
  • check for accuracy
  • check for unity- continuity among other pieces.
Envelope:

the packaging that contains the letter, form when being mailed; standards #10 envelope

Typically includes:
Logo
company name
company address

Design tips:
  • Must be 9.5" by 4.125"
  • Horizontal or vertical orientation
  • Must leave room for recipient's address and stamp
  • Check for accuracy
  • Check for unity
  • Continuity among other pieces
  • Going to the edge is expensive

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