This logo is inspiring because it shows the emphasis of the abbreviation of the logo over the text itself. The initials of Allie McLaughlin are emphasized more than the name itself. Contrast is also seen since the initials are in bigger and bolder text than the name of the company itself.
This logo adds creativity because the 'l' in the word 'flower' is replaced with a flower. This adds attractiveness to a simple design.
The logos for Dolce and Westin are also inspirational because the names of the hotels themselves are put in emphasis in larger text while the less important words like 'hotels' and 'resorts' are put in smaller text to avoid unnecessary attention being drawn to them.
Visual Hierachy:
- The company's main name (ex: In Focus, Mimi, St. Henri)
- The type of company (ex: Photography, Flower Shoppe, Hotel)
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